Bigtable of google or Dynamo of Amazon or both using Cassandra

Cassandra is a highly scalable, eventually consistent, distributed, structured key-value store. Cassandra brings together the distributed systems technologies from Dynamo and the data model from Google’s BigTable. Like Dynamo, Cassandra is eventually consistent. Like BigTable, Cassandra provides a ColumnFamily-based data model richer than typical key/value systems.

Cassandra was open sourced by Facebook in 2008, where it was designed by Avinash Lakshman (one of the authors of Amazon’s Dynamo) and Prashant Malik ( Facebook Engineer ). In a lot of ways you can think of Cassandra as Dynamo 2.0 or a marriage of Dynamo and BigTable. Cassandra is in production use at Facebook but is still under heavy development.

http://www.datastax.com/

Cassandra users:

http://www.datastax.com/cassandrausers

What companies are doing about it.

http://careers.accenture.com/us-en/jobs/Pages/jobdetails.aspx?lang=en&job=00141713

This is unfinished i putting together see after 3 days more material here.

 

Groupon on top 5 along with Facebook,linkedin can rediff deals do the same in india?

GroupOn love everything about them. They are right there on top 4 of social media facebook,linkedin,twitter,foursquare.We will examine What Marketing mix/technology differentiation they are trying to bring. Recently exactly 5 months back when i saw rediff deals i got facinated is rediff doing groupOn in india with deals. http://dealhojaye.rediff.com/?sc_cid=inhome_i4

Groupon began as a side project of The Point, a website devoted to harnessing the power of collective action. While the company recruits businesses to feature in its deals, subscribers are instrumental in getting the word out through social media like Facebook and Twitter. While generally focused on deals from local restaurants and businesses.

Groupon can attract more people by tapping on sale discounts on social media.it’s huge each time you are on groupon u are saving price compared with other social media sites.They call it collective buying power.I recollect Shiv khera say ” Successful people do  not do different things but they do same things differently”. Same coupon on social media is groupon.

Where Savvy consumers get their deal coupon on  Groupon site.  Groupon/rediff deals are tapping into the power of collective buying, the company helps businesses attract customers by offering them a unique way to save on things to eat, see, and do in more than 100’s markets worldwide.It’s like online wallmart or what we call amazon, but not exactly.In marketing peter Kotler in famous books write about 4 p’s of marketing Product, Promotion, Place and Price..We we do a case study on retail we find Place although seems very important in retails.

The place is where you can expect to find your customer and consequently, where the sale is realized. Knowing this place, you have to look for a distribution channel in order to reach your customer.

Online location can refer to where links are placed on other websites. Promoting products and service online there are number of issues. Recognizable domain name is first stage towards e-promotion. Most organizations today have some form of webpage used in most if not all advertisements. Placing banner advertisements on other web pages is a common form of e-promotion.According to targetted advertising Banner ads must be placed where potential customers browse. Web public relations are another approach to promoting online. News worthy stories based on product or service launches can be placed on the company’s webpage, or Web public relation articles sent to review sites for consumers to read. Hopefully this form of online promotion will pull the consumer in. Direct email is a popular and common form of e-promotions, although slowly becoming the most hated my many consumers. Organizations can send e-leaflets to hundreds and thousands of respondents, hoping a small percentage will reply.

Online Pricing: Traditionally pricing was about finding about your costs, discovering how much consumers are willing to pay, taking account competition pricing then setting your price. The internet has made pricing very competitive. Many costs i.e. store costs, staff cost have disappeared for complete online stores, placing price pressures on traditional retailers. The internet gives consumers the power to shop around for the best deal at a click of a button. Such easy access to information helps to maintain prices within the online world.

CaseStudy: how Amazon wipped out competition latest 3 days back: http://www.guardian.co.uk/books/2011/oct/27/amazon-takeover-book-depository-oft

E-pricing can also easily reward loyal customers. Technology allows repeat visitors to be tracked, easily allowing loyalty incentives to be targeted towards them. Payment is also easy online credit cards use allows for easy payments. One of the biggest changes to the marketing mix is online purchasing. Consumers can purchase direct from manufacturers cutting out retailers totally. The challenge for online retailers is to insure that the product is delivered to the consumer within a reasonable time. Location is important within our place strategy.

In each participating city, Groupon advertises a daily deal, typically a half-off coupon for anything from a local restaurant or retail store to a hotel or spa; if enough consumers buy the coupon online by midnight, the deal is on and the featured business can achieve a nice chunk in sales. In late 2010, the company rejected a reported $5.3 billion buyout offer from Internet search giant Google. Groupon instead filed to go public in mid-2011. otherwise would be out list of 50 companies google acquired it would be biggest.

Technology Barrier/differentiation :

1.Simiplicity in Design and Technology: Groupon is so simple, and it proves the case that you don’t need a load of extra technology to create a product that people will buy into. On their site they just provide a few actions – receive deals by email, connect through Facebook, view latest deals and the option join their friend referral scheme.

2. Location based intelligence: this technology helps groupon finding location specific deals,offers,coupons for customers.

3. Localisation L10n:the process of translating a product into different languages or adapting a language for a specific country or region.just to give one more prospective according to economics localisation is the opposite to economic globalisation.how does it matter they got good fix on the target.

Weakness: Mobilitiy: they have to do a fourquare which not huge but still good amount of tasks.

http://venturebeat.com/2011/10/24/groupon-now-app-failing/

but Still Groupon is there on the top 5.same reason why google wanted to acquire it.

Master Data Management Tools in market.

MDM:-> What does it do?

MDM seeks to ensure that an organization does not use multiple version/terms (potentially inconsistent) versions of the same master data in different parts of its operations, which can occur in large organizations.Thus CRM, DW/BI, Sales,Production ,finance each has its own way of representing things

There are lot of Products in MDM space One that have good presence in market are:

Tibco Information collaboration tool leader

Collaborative Information Manager.

– work on to standardize across ERP,CRM,DW,PLM

– cleanising and aggregation.

– distribute onwers to natural business users of data(sales,Logistics,Finance,HR,Publishing)

– automated Business Processes to clollaborate to maintain info asset and data governace poilcy

– built in data models can extended (industry template,validation rule)

– built in process to manage change elliminate confusion manageing change ,estb clear audit and governace trail for reporting.

– sync relevant subset of info  downstream application trading partner and exchanges.SOA to pass data to as web service to composite applications.

IBM MDM Inforsphere MDM Server

Still its incomplete i will continue to add on this.

Product detail( informatica.com)

source: (http://www.biia.com/wp-content/uploads/2012/01/White-Paper-1601_big_data_wp.pdf)

Short Notes below taken from source:+ My comments on them.

Informatica MDM capabilities:

Informatica 9.1 supplies master data management (MDM) and data quality technologies to

enable your organization to achieve better business outcomes by delivering authoritative, trusted data to business processes, applications, and analytics, regardless of the diversity or scope of Big

Data.

Single platform for all MDM architectural styles and data domains Universal MDM capabilities

in Informatica 9.1 enable your organization to manage, consolidate, and reconcile all master

data, no matter its type or location, in a single, unified solution. Universal MDM is defined by four

characteristics:

• Multi-domain: Master data on customers, suppliers, products, assets, locations, can be managed, consolidated, and accessed.

• Multi-style: A flexible solution may be used in any style: registry, analytical, transactional, or

co-existence.

• Multi-deployment: The solution may be used as a single-instance hub, or in federated, cloud, or service architectures.

• Multi-use: The MDM solution interoperates seamlessly with data integration and data quality technologies as part of a single platform.

Universal MDM eliminates the risk of standalone, single MDM instances—in effect, a set of data silos meant to solve problems with other data silos.

• Flexibly adapt to different data architectures and changing business needs

• Start small in a single domain and extend the solution to other enterprise domains, using any style

• Cost-effectively reuse skill sets and data logic by repurposing the MDM solution

“No data is discarded anymore!

U.S. xPress leverages a large scale of transaction data and a diversity of interaction data, now extended

to perform big data processing like Hadoop with Informatica 9.1. We assess driver performance with image files and pick up

customer behaviors from texts by customer service reps. U.S. xPress saved millions of dollars per year by reducing fuels and optimizing

routes augmenting our enterprise data with sensor, meter, RFID tags, and geospatial data.” Tim Leonard Chief Technology Officer

Source: U.S. xPress Big Data Unleashed: Turning Big Data into Big Opportunities with the Informatica 9.1 Platform.

Reusable data quality policies across all project types Interoperability among the MDM, data quality, and data integration capabilities in Informatica 9.1 ensures that data quality rules can

be reused and applied to all data throughout an implementation lifecycle, across both MDM and data integration projects (see Figure 3).

• Seamlessly and efficiently apply data quality rules regardless of project type, improving data accuracy

• Maximize reuse of skills and resources while increasing ROI on existing investments

• Centrally author, implement, and maintain data quality rules within source applications and propagate downstream

Proactive data quality assurance Informatica 9.1 delivers technology that enables both business and IT users to proactively monitor and profile data as it becomes available, from

internal applications or external Big Data sources. You can continuously check for completeness, conformity, and anomalies and receive alerts via multiple channels when data quality issues are

found.

• Receive “early warnings” and proactively identify and correct data quality problems before they happen

• Prevent data quality problems from affecting downstream applications and business processes

• Shorten testing cycles by as much as 80 percent

Putting Authoritative and Trustworthy Data to Work

The diversity and complexity of Big Data can worsen the data quality problems that exist in

many organizations. Standalone, ad hoc data quality tools are ill equipped to handle large-scale

streams from multiple sources and cannot generate the reliable, accurate data that enterprises

need. Bad data inevitably means bad business. In fact, according to a CIO Insight report, 46

percent of survey respondents say they’ve made an inaccurate business decision based on bad or

outdated data.9

MDM and data quality are prerequisites for making the most of the Big Data opportunity. Here are

two examples:

Using social media data to attract and retain customers For some organizations, tapping

social media data to enrich customer profiles can be putting the cart before the horse. Many

companies lack a single, complete view of their customers, ranging from reliable and consistent

names and contact information to the products and services in place. Customer data is

often fragmented across CRM, ERP, marketing automation, service, and other applications.

Informatica 9.1 MDM and data quality enable you to build a complete customer profile from

multiple sources. With that authoritative view in place, you’re poised to augment it with the

intelligence you glean from social media.

Data-driven response to business issues Let’s say you’re a Fortune 500 manufacturer and

a supplier informs you that a part it sold you is faulty and needs to be replaced. You need

answers fast to critical questions: In which products did we use the faulty part? Which

customers bought those products and where are they? Do we have substitute parts in stock?

Do we have an alternate supplier?

But the answers are sprawled across multiple domains of your enterprise—your procurement

system, CRM, inventory, ERP, maybe others in multiple countries. How can you respond swiftly

and precisely to a problem that could escalate into a business crisis? Business issues often

span multiple domains, exerting a domino effect across the enterprise and confounding

an easy solution. Addressing them depends on seamlessly orchestrating interdependent

processes—and the data that drives them.

With the universal MDM capabilities in Informatica 9.1, our manufacturer could quickly locate

reliable, authoritative master data to answer its pressing business questions, regardless of

where the data resided or whether multiple MDM styles and deployments were in place.

Self-Service

Big Data’s value is limited if the business depends on IT to deliver it. Informatica 9.1 enables your

organization to go beyond business/IT collaboration to empower business analysts, data stewards,

and project owners to do more themselves without IT involvement with the following capabilities

Analysts and data stewards can assume a greater role in

defining specifications, promoting a better understanding of the data, and improving productivity

for business and IT.

• Empower business users to access data based on business terms and semantic metadata

• Accelerate data integration projects through reuse, automation, and collaboration

• Minimize errors and ensure consistency by accurately translating business requirements into

data integration mappings and quality rules

Application-aware accelerators for project owners:

empowers project owners to rapidly understand and access data for data

warehousing, data migration, test data management, and other projects. Project owners can

source business entities within applications instead of specifying individual tables that require

deep knowledge of the data models and relational schemas.

•Reduce data integration project delivery time

•Ensure data is complete and maintains referential integrity

• Adapt to meet business-specific and compliance requirements

Informatica 9.1 introduces complex event processing (CEP) technology into data quality and

integration monitoring to alert business users and IT of issues in real time. For instance, it will notify an analyst if a data quality key performance indicator exceeds a threshold, or if integration processes differ from the norm by a predefined percentage.

• Enable business users to define monitoring criteria by using prebuilt templates

• Alert business users on data quality and integration issues as they arise

• Identify and correct problems before they impact performance and operational systems

• Speeding and strengthening business effectiveness Informatica 9.1 makes “MDM-aware”

everyday business applications such as Salesforce.com, Oracle, Siebel, SAP for CRM, ERP, and

others by presenting reconciled master data directly within those applications. For example,

Informatica’s MDM solution will advise a salesperson creating a new account for “John Jones”

that a customer named Jonathan Jones, with the same address, already exists. Through

the Salesforce interface, the user can access complete, reliable customer information that

Informatica MDM has consolidated from disparate applications.

She can see the products and services that John has in place and that he follows her

company’s Twitter tweets and is a Facebook fan. She has visibility into his household and

business relationships and can make relevant cross-sell offers. In both B2B and B2C scenarios,

MDM-aware applications spare the sales force from hunting for data or engaging IT while

substantially increasing productivity.

• Giving business users a hands-on role in data integration and quality Long delays and

high costs are typical when the business attempts to communicate data specifications to

IT in spreadsheets. Part of the problem has been the lack of tools that promote business/IT

collaboration and make data integration and quality accessible to the business user.

As Big Data unfolds, Informatica 9.1 gives analysts and data stewards a hands-on role. Let’s

say your company has acquired a competitor and needs to migrate and merge new Big Data

into your operational systems. A data steward can browse a data quality scorecard and identify

anomalies in how certain customers were identified and share a sample specification with IT.

Once validated, the steward can propagate the specification across affected applications. A

role-based interface also enables the steward to view data integration logic in semantic terms

and create data integration mappings that can be readily understood and reused by other

business users or IT. Big Data Unleashed: Turning Big Data into Big Opportunities with the Informatica 9.1 Platform

The new Cloud war and mobile Strategy

cloud wars between apple,amazon,microsoft
Apple:
From itune,ipad to iphone, to now icloud.which can leverage all these technologies and trends.now from my last post
you can guess why amazon is coming with new cloud based browser and its architectural details.As cloud comes up it breeds
new tool, new war, necessity is mother of invention..so new split browser does 90% work on cloud uses cloud power
only 10% om mobile.Amazon is only competitor to apple on icloud.
-iwork: When i work gets released, new generation office tool from apple on mobile or any devices, its ready to compete
with Microsoft office 365, and google doc. apple most wealthy company in this world is still less prized. only 14 times
its future revenue compared 11 times of microsoft or google..reason its growing 67% in revenue...its no.1 and double the 
size of next competitor.iWork: When its start cutting iwork it will eat up more of Microsoft revenue.
Apple cross-platform app open strategy of apple is winning streak bringing collaboration to work. 

Google: 

Chormebook, with chrome based apps (just like app store for apple) will start competing iPad.
features last year
- file storage,music stream all chrome app.
- get more dependent on webizimo.
- sun had old net strategy.(but no content was given). google has so much content to consume from Gmail to YouTube,
- leverage pattern to see consumer behaviour.
google finance etc.
Microsoft - leveraging of complaint is gift.(they like your product except for).
- Microsoft.people preception MS not fixing issues in present version but releasing new versions every time.
- IBM (the legacy player) has Microsoft eating its revenue stream from OS,servers,office,mail servers,database,langauge.
- icloud,iwork for tablet vision office suit will be competing with office 365.
- on tablet .Microsoft will going to become legacy provider for migrations.
biggest legacy company IBM has highest share still..interesting how stock market behave.

Samsung
interesting to see how Samsung (the dark horse) is only provider of hardware and licensed version of other software OS.
Samsung has collaborated with google last year launch of android phone..then ran into dispute will apple and losing it.
now also had tied up with windows mobile.Looks like Samsung is taking all side just want to be one eating everyone 
revenue.
interesting to see how samsung (the dark horse) is only provider of hardware and licensed version of other software OS.
samsung has collaborated with google last year launch of andriod phone..then ran into dispute will apple and lossing it.
now also had tied up with windows mobile.Looks like samasung is taking all side just want to be one eating everyone revenue.
 
Oracle:
The late comer had Oracle RAC for RDBMS which does same almost computation as Hadoop hive do for realtime data.
Oracle has every component on cloud from server to storage to databases, identity management to ERP and now cloud is 
ready but where is mobile strategy.Even open world Larry Ellison announced cloud will be ready in next few moths after
getting jitters from sales force CRM CEO.Lary has taken best of both world approach. The application unlimited strategy.
Just like FMCG majors Hindustan levers strategy of different product for each differentiation. Fusion app is being ready
as platform for future cloud.
EMC mobile stategy.
focused on mobile user response to application,gestures,content they want to access,function and capabilty of device
New software application for mobile based on 
--guided navigation.
(GUIDE WHERE is content,what they want to see )
--search and filter capabilities.(taking content offline).
--acessing content anywhere.
--document and repository.