Telecom Technology Stack – Part 2 Strategy ( Oracle Stack + CRM for ARPU)

Part 1 read: https://sandyclassic.wordpress.com/2013/10/26/telecom-technology-stack/
The Enhanced Telecom Operation Map in short e-TOM does gives complete landsacpe of software products used by a Telecom Vendor.
EtomLevel0                                              Level Zero e-TOM software landscape.
More detail : read previous blog
Complementary read: http://en.wikipedia.org/wiki/Enhanced_Telecom_Operations_Map
Two major category its is divided into are Operational support software OSS and BSS Business support software. (Read Last article for more detail)
https://sandyclassic.wordpress.com/2013/10/26/telecom-technology-stack/
Oracle has been trying to build a complete stack of OSS and BSS bundled into one product offering by acquiring company like acquisition of Portal in 2006 for billing acquisition of
http://en.wikipedia.org/wiki/Portal_Software
Covergin : Telecom Service Borker
Oracle Communication Stack                                   Oracle Communication Stack
Watch complete list of acquisitions:
http://en.wikipedia.org/wiki/List_of_acquisitions_by_Oracle
Software Based Communication Stack is also being defined by Open Management Group OMG which maintains specifications for UML, CORBA (http://www.omg.org/spec/CORBA/) and other IDL . Can read Complete list of Specification maintained by OMG at http://www.omg.org/spec/
In OSS Activation and in BSS mediation,Billing are most important components.
Want to be Profitable focus on CRM Analytics:
Telecom services Company profitability is dependent on:
These days to mantain Good ARPU (Average Revenue per User) , CRM is most critical.
As tailoring of plans and greater understanding of consumer behaviour can be achieved By studying Data of customer inside CRM.
CRM Customer Relationship management Software were first set of ERP module Which Went trough reversal in Approach. While in ERP an ERP analyst feeds data of customer (high probability of data errors) in CRM its self service Automation. CRM provided user itself access to forms were data can be entered.
Do you remember When you take vodaphone card seller tells you do not forgot to enter your details in portal you will get extra top-up free. its same self service automation which generates forms and take data to CRM system.So not only less work on data entry and thus errors , wrong bills sometimes due to that Also Wrong targeted offering by vendors which defeats the purpose itself. So CRM is very crucial.

Changes in CRM ecosystem?
CRM were first set of software to embrace open source with products like SugarCRM based on PHP and LAMP technology. Why?
Reasoning: CRM is one set of ERP module which is required by not only small scale vendor , but also SMB (small and medium sector enterprises) as well Large vendors. Usually unlike other modules like we say SAP financials (it was hard earlier for small vendor not only to purchase but many of its sub module will remain redundant or Such details are not required by SME vendors). So Many applications vendor started adding feature for SME CRM requirements. From this born out SugarCRM completely PHP based.

Siebel dominated CRM market as focused vendor for Only CRM not other  module.
Highly customizable like ERP and integrated with products for data management like informatica, data stage , BI Business Objects or Sieble for reporting.

CRM were first set of software to enter into cloud why?
precisely same reason spelt out above. Also benefits of pay per use is more for small vendor turning its capital Expenditure CAPEX into operating Expenditure OPEX.
For SME also CAPEX to OPEX make more sense rather than blocking money in Expensive software buying , maintenance and implementation.
Cloud based SalesForce CRM was Hot technology in cloud made perfect sense last 3-4 yrs.
To That Extent that one of oracle develop conference did had inaugural address from Salesforce CEO Marc Benioff.
See this News: http://www.salesforce.com/ca/company/news-press/press-releases/2010/09/100913.jsp

The Presence in Every Basket Strategy
But in next 2011 conference since cloud tech was hot this was matter of speculations Whether  Marc Benioff will speak or not? in Oracle Develop. Any how Ellison had investment in both the companies.It was like P&G marketing strategy.
If you are high income group I have soap X for you.
if you are medium income group I have soap Y for you.
if you are low income group I have soap Z for you.
So Every segment was coverded.
Oracle Already present in non-cloud CRM by Oracle CRM and acquisition Oracle peoplesoft CRM, Oracle Siebel CRM had invesment in Cloud CRM Salesforce CRM.
CRM Analytics
CRM data which is most crucial is Churn Analysis will show where customer is moving.
Showing Number of customer moving out of particular plan can help in improving retention in plan or improve plan.You can find which assets are moving by turnover ratios and offer discounts on not moving to monetise assets holding up money circulation.
Market basket analysis will show the Number of baskets in which customer can be grouped use this for targeted plan for each group/basket.Segmenting depends on number of variable related to consumer and market conditions like inflection point. Using analytic we can simulate to test hypothesis, variance, trends, Extrapolate data based on induced conditions, predictive analytics can further refine trends and predict success factors.

A day in Life of Software Architect – part 1

In Computer science world Architect is designer of Software just like
Relation between Architect and Engineer is same as  between Architect of Building and Civil Engineer of Building. While Civil engineer looks at how much cement to be used block constructed, How much steel, iron rods to be used in pillars..is mixture stron enough to used, material quality and usage etc.
Architect looks at design ,asthetics and sustainability of Building like  What should be thicknes of iron road and of pillar to sustain wind pressure?

IT world Civil Engineer is Software Developer and Architect is Software Architect.
Like civil Engineer Software developer looks How much lines of code can I achieve this task?, optimize code(material usage)?, Estimate time of completion of task assigned?, follow design specification to achieve concrete product.
While Architect Looks design of Software is integrable with existing Landscape of client(similar to building aesthetics to environment), long term sustainability/scalability of solution etc..
Different Types/Kind of Architects required in IT industry Read:
https://sandyclassic.wordpress.com/2011/09/25/enterprise-architecture-togafitilzachmanetomngoss/

Architect sits between Project Manager, Stake holders and Development team.
Responsible for overcoming technical challenges in projects, Design roadmap taking stakeholders project goal aligning with business Strategy of company.
Not only Architect generates Design Artefacts for project but also gives technical guidance in for of standards/regulatory technical constraints, and Alternative solutions to road blockers, better technical coding, bridge between testing and development team to achieve defect free as well in time delivery according to specifications. While controlling resources, initiation of project , implementation to maintenance Phase provide technical solutions to project manager.
Architect must be conversant with all latest technical trends related to Technical Domain (Network for infrastructure architect, Database design/development for Data Architect,
BI&DW for Datawarehouse architect, J2EE/design pattern for Java architect, Mobile development for Mobile Architect etc etc..) Enterprise Architect works still higher level to collate data from Each of these architect to create roadmap(What? When? Why? How?) in Artefacts

To Be Continued in Next Article:

Telecom Technology Stack

For Enterprise class large projects Architecture frameworks like TOGAF are very important:
Read
TOGAF: The Open Group Architecture Framework was adopted and adapted to E-TOM framework or Enhanced Telecom Operational Map (E-TOM) .
E-TOM has two essential layers which cover most requirement on Telcos
{Telecom companies include (TEM) Telecom Equipment manufacturer like (ZTE, Cisco Ericsson  , Telecom Services companies like ( vodaphone, O2 etc)}.
1. Lowest Level 1: OSS (Operational System Software) which include systems which interfaces with most devices like routers, base station, towers, etc Cisco routers, Base station BTE software, NOS (network operation planning software), Activation Software, 2G, 3G stack management, tower management.
2. Upper layer: BSS (Business System Software) Which includes Business Interfacing software like Oracle Sieble CRM (Customer Relationship management ), Billing software like from Amdocs,or oracle BRMS (Billing and revenue management  software)
MIS and BI Business Intelligence software like OBIEE, SAP BO, Cognos BI etc.
Mediation: Software mediating between multiple layers.
Activation:
Now lets see like BT working on E-TOM. For software implementations
British Telecom (BT) use agile methodology of keeping inventory of requirements as low as possible to keep cost down and know defects early in life cycle and then more requirements (User Stories) can be taken for development , taken to testing in SIT system integration testing and once tested OK dropped into production.
Scrum meetings are regularly held , as release happen the Burn down charts are updated telling progress status.

BT having incorporated concepts in between like
use RFT (Right First Time) 90 % of the project taken up must be completed in correct specifications in right time.
Concept to Market (C2M):Bring Concept to market faster.
Lead To Cash: (L2C)
where a lead generated to Cash in hand cycles are (Opportunity, Quotation, Order, Delivery, Issue, Invoice) L2C cycles are captured in workflow and quickened.
SAP Order Management Of Lead to Cash workflow
SAP Order Management L2CWatch Demo of SAP Lead to Cash using SAP Business By Design.
http://www.youtube.com/watch?v=uXsY_cpr5f0

3. Trouble to Resolve (T2R). : where Each Trouble which needs resolution is trapped in CRM for reviewing the work.
4. Cycle time: Each Cycle must be pro-actively reduced in time frame.
You can Read this more detailed matrix Architecture Overview of Vision goals
http://www.btplc.com/innovation/journal/BTTJ/current/HTMLArticles/Volume26/08Matrix/Default.aspx

Read about TOGAF:
1. Comparison of Enterprise Architecture to Domain specific Architecture Roles :
https://sandyclassic.wordpress.com/2011/09/25/enterprise-architecture-togafitilzachmanetomngoss/
2. Enterprise Architecture and Security.
https://sandyclassic.wordpress.com/2013/02/28/498/
3. Links:
Oracle Seibel:
http://www.oracle.com/us/products/applications/siebel/overview/index.html
Oracle BRMS:http://www.oracle.com/us/corporate/press/2021078
Amdocs Billing software of the year:
http://www.amdocs.com/News/Pages/Amdocs-Receives-Most-Advanced-Billing-Software-of-the-Year-Award.aspx

 

 

Enterprise Architecture TOGAF,ITIL,Zachman,eTom,NGOSS

A list of ALL ENTERPRISE FRAMEWORKS…

– Business Frameworks (e.g. BMM, Six Markets, Porters 5 Forces, McKinsey 7S, etc)
– Architecture Frameworks (e.g. PEAF, MODAF, TOGAF, TEAF, IAF, etc)
– Programming Frameworks (e.g. .NET, J2EE, etc)
– Project Management Frameworks (e.g. PRINCE2, MSP, etc)
– Service Management Frameworks (e.g. ITIL, etc)
– Industry Operations Frameworks (e.g. eTOM, Pragmatic Marketing, etc)
– Any other type of framework in any other domain so long as it is related to an ENTERPRISE.

There are various field of Architecture floating around in IT industry.Specially in indian IT industry where things are still taking shape.HR department is india in most forgotten department it still need to learn more about Labour laws and nothing more..Top institution in india for HR which was essentially focus on labour laws and nothing more.Other subjects are taught not with great emphassis..Problem that is  okay for manufacturing industry where management is dealing with unskilled uneducated manpower..but same is not true for Industry.Institutes still need to inculcate basic principle of psychological analysis , service industry and basic computer knowledge so people can visualize trends in skills needed to shape future of employee in company.

So For Industry still under trap of HR to define there own terminology for different job skills.In country outside india for which indian IT companies are executing project Position are well defined.Take a case Architect in software industry.

Architects can be classied into two category:

1)Enterprise Architects.

Architect working at enterprise level with various certification level like ITIL( process based for Service Management),TOGAF for Thne

Zackman for domain model, there are customised framework like NGOSS and e-TOM for Telecom industry

2) Domain specific Architects.

Domain Architect can be classied into four major types:

  1. Application or Language Architect (Java Architect,.NET Architect,PHP Architect, open source Architect, Integration Architect, Platform As Service Architect)  . These architects are primarily concerned with design patterns and application integration and language specific issues, options available like in integration web service is course grain integration but there are other option like CORBA,JNI web services is last option. So Java architect is SME for Java related design issues. same way .NET Architect, PHP Architect.Integration Architect are looking at how integrated different layer(ESB,Web services, COM,CORBA etc..).
  2. Database/Data Architect (Data Architect, ETL Architect, BI Architect, Performance Architect)
  •  Data Architect: concerned with logical data modelling (LDM) and Physical database  modelling (PDM), design of OLTP system and design normalized scehmas and table structure.
  • ETL Architect : Takes care of Data Integration layer (Extract Transform Load data from SQL server to Oracle from SAP populated tables into target datawarehouse. Designing or Star schema or extended star schema for Data warehouse.
  • BI Architect: Looks to create semantic Layer which helps user to convert dynamically dragged objects to there respective SQL equivalent.and reporting layouts ,data structure which support them,layout to of report on web on mobile or on portal.reports from tactical to strategic reporting to Exception reporting and business events.
  • Performance Architects are concerned performance to Web servers , data bases performance ,query response time, latency etc.

3. Network Architect (Storage Architect, Network Architect, System Architect,Virtualisation or Infrastructure As Service IAAS.

  • Storage Architect: Concerned with SAN storage and design of storage network its interface with network components. whether to go for SAN or NAS or DAS ,RAID levels, SCSI or Fiber channel , servers, vendors to go with (EMC Clarion,netapp,hitachi)  etc.analysts predict that enterprise storage will account for 75% of all computer hardware expenditures so storage is critical.
  • Network Architect: Network architecture have exploded in recent decade.Network architect needs to look into network Design, specification,Network security. Like Cisco defines 5 fields (1. Voice like VOIP, 2. Security, 3. Design, 4.Routing and Switching, 5.Wireless).Each one can have its own architects.person may not be specific to Cisco but can cut across to like juniper network junos firewall, or sonic firewall is in network security.
  • System Architect: concerned Types of servers used and Os Admin related activities.e,g Red hat admin subject matter expert with server datacenter know how, blade vs RACK, virtualisation layers,hypervisor (vmware ESXi, Microsoft hyperV, IBM AIX LPAR) etc.

4. Architect not defined above,

ERP Architects:

  • SAP Architect(since SAP has its own solution framework  like SAP Solution Manager  which help in maintaining and upkeep of solution and framework at solution or practice level, Also like SAP BI is domain specific architect who know out for 16 reporting tool flavor from WebI,Xcelsius,DesKI, live office, Quaas which one to use when).
  • Peoplesoft Architect: Looks into PS specific techno-functional issues customization , enhancement, or performance issue, installation and data migration, its integration with different web server app server.
  • , Oracle Apps Architect.: Oracle Application domain specific solution to use of Oracle BPEL, ESB, SOA suite, fusion middle ware vs old form report customization Vs used of OAF or ADF.