Part 1 read: https://sandyclassic.wordpress.com/2013/10/26/telecom-technology-stack/
The Enhanced Telecom Operation Map in short e-TOM does gives complete landsacpe of software products used by a Telecom Vendor.
Level Zero e-TOM software landscape.
More detail : read previous blog
Complementary read: http://en.wikipedia.org/wiki/Enhanced_Telecom_Operations_Map
Two major category its is divided into are Operational support software OSS and BSS Business support software. (Read Last article for more detail)
Oracle has been trying to build a complete stack of OSS and BSS bundled into one product offering by acquiring company like acquisition of Portal in 2006 for billing acquisition of
Covergin : Telecom Service Borker
Oracle Communication Stack
Watch complete list of acquisitions:
Software Based Communication Stack is also being defined by Open Management Group OMG which maintains specifications for UML, CORBA (http://www.omg.org/spec/CORBA/) and other IDL . Can read Complete list of Specification maintained by OMG at http://www.omg.org/spec/
In OSS Activation and in BSS mediation,Billing are most important components.
Want to be Profitable focus on CRM Analytics:
Telecom services Company profitability is dependent on:
These days to mantain Good ARPU (Average Revenue per User) , CRM is most critical.
As tailoring of plans and greater understanding of consumer behaviour can be achieved By studying Data of customer inside CRM.
CRM Customer Relationship management Software were first set of ERP module Which Went trough reversal in Approach. While in ERP an ERP analyst feeds data of customer (high probability of data errors) in CRM its self service Automation. CRM provided user itself access to forms were data can be entered.
Do you remember When you take vodaphone card seller tells you do not forgot to enter your details in portal you will get extra top-up free. its same self service automation which generates forms and take data to CRM system.So not only less work on data entry and thus errors , wrong bills sometimes due to that Also Wrong targeted offering by vendors which defeats the purpose itself. So CRM is very crucial.
Changes in CRM ecosystem?
CRM were first set of software to embrace open source with products like SugarCRM based on PHP and LAMP technology. Why?
Reasoning: CRM is one set of ERP module which is required by not only small scale vendor , but also SMB (small and medium sector enterprises) as well Large vendors. Usually unlike other modules like we say SAP financials (it was hard earlier for small vendor not only to purchase but many of its sub module will remain redundant or Such details are not required by SME vendors). So Many applications vendor started adding feature for SME CRM requirements. From this born out SugarCRM completely PHP based.
Siebel dominated CRM market as focused vendor for Only CRM not other module.
Highly customizable like ERP and integrated with products for data management like informatica, data stage , BI Business Objects or Sieble for reporting.
CRM were first set of software to enter into cloud why?
precisely same reason spelt out above. Also benefits of pay per use is more for small vendor turning its capital Expenditure CAPEX into operating Expenditure OPEX.
For SME also CAPEX to OPEX make more sense rather than blocking money in Expensive software buying , maintenance and implementation.
Cloud based SalesForce CRM was Hot technology in cloud made perfect sense last 3-4 yrs.
To That Extent that one of oracle develop conference did had inaugural address from Salesforce CEO Marc Benioff.
See this News: http://www.salesforce.com/ca/company/news-press/press-releases/2010/09/100913.jsp
The Presence in Every Basket Strategy
But in next 2011 conference since cloud tech was hot this was matter of speculations Whether Marc Benioff will speak or not? in Oracle Develop. Any how Ellison had investment in both the companies.It was like P&G marketing strategy.
If you are high income group I have soap X for you.
if you are medium income group I have soap Y for you.
if you are low income group I have soap Z for you.
So Every segment was coverded.
Oracle Already present in non-cloud CRM by Oracle CRM and acquisition Oracle peoplesoft CRM, Oracle Siebel CRM had invesment in Cloud CRM Salesforce CRM.
CRM data which is most crucial is Churn Analysis will show where customer is moving.
Showing Number of customer moving out of particular plan can help in improving retention in plan or improve plan.You can find which assets are moving by turnover ratios and offer discounts on not moving to monetise assets holding up money circulation.
Market basket analysis will show the Number of baskets in which customer can be grouped use this for targeted plan for each group/basket.Segmenting depends on number of variable related to consumer and market conditions like inflection point. Using analytic we can simulate to test hypothesis, variance, trends, Extrapolate data based on induced conditions, predictive analytics can further refine trends and predict success factors.