New Product Development – Case Study

Case Study
– Market Research
– Market Segmentation and new market entry planning
– Product conceptualisation
– Product development strategy
– SWOT analysis vs competitors
– Break Even Analysis
– Financial plan
– Business Plan


Daku bell and McKitchen healthy breakfast….

The Daku Bell and McKictchen Food Chain
The Taco bell just as bell runs everyone has to come to table for breakfast.
So if there was name called Daku bell. Daku (dacoit) bell as soon as bell run u have to be in breakfast Line.
The Healthy Mckitchen Knowledge is power
And there is MacDonald then there can be McKitchen Chain Which is selling healthy well re-searched food for breakfast .. you know like Mac OS this one is crafted in design for perfection to morning breakfast goers..

The Mckitchen Food Chain has institutionalised knowledge on morning breakfast.
As they say; “Breakfast like a king”. The Mckitchen knowledge is very important to decide which body part breakfast should target in morning. All organs are body are like hay stack so many objects come up but where to focus is decided by McKitchen there i no reason why Mckitchen range will not grow?
A day in McKitchen Food Resturant :
Mckitchen starts with daku bell in morning when everyone hears restaurant is called mess sometimes is up for breakfast.

The highly specialized knowledge @McKitchen
McKitchen is specialized in deciding higher level issues requiring urgent focus on your body requirements for nutrients. The knowledge is so refined that its considered almost an arbitrator on subject to decide instantly which nutrients to take up for review and which one not? But due to lot of thought which goes behind might be possible that decider has to take 20 days intensive process of deciding the case in background. But once its up for arbitration its quickly decided for review.
Nutrient Review process Real Time last resort
You cannot ignore your body requirements can you? The review would help you set
Human body requirement for protein, mineral, vitamin and amino acids are quite well known but do you have personalized recommendation done in quick time?
Of The Nutrient review application that is where McKitchen specialized that’s why morning Daku bell everyone comes running there for personalized nutrient requirements for review of there already graded nutrient requirement list.

This is not a easy Task by any one’s imagination because dynamic nature of human physiology. The review is painful exercise for everyone if requires careful calibration of requirements of person concerned.
The Practical Situation
But practical consideration is if there are enough people requiring only one kind of mineral then inventory will be empty soon for particular so there has to balance the rule has calibrated number of inventory fill up (reorder level). So ingredient in demand are relatively high in ratio in inventory and there Re-order level is adjusted hence.
Now there is conflict of interest between supplier , operation managers , Nutrition grader and the nutrient Arbitrator for you ‘The McKitchen’.
the nutrient grading decides your future success.

Calculations: Only 3% population Employable by University System

In Any country let suppose literacy rate is 80% among adults population.
Out of 80% population how many did pass 10 th class Exam.
Some may have dropped to due poverty or just because not able to clear.
Look at realistic percentage:
 1. Let say 70% of them managed to clear 10th Exam: 80-(80*.3)=56
As average state board results are in 70% range.
 2. Then Those who go for 12th : result say 90%. and 10 % dropout.
 56-(56 * 0.2) = 45 %. 12 th pass.
3. How many graduate pass ultimately?
Take case of india out of 225 university and 50 IIT or 20 IIM. only top 25% university are good enough for employability. Let suppose only top 25 % student from every indian university get into real employment.
out of 45%= 45 – (3/4 * 45) = 12 % around. This is supposing all university are Equal and pitching all of its students, all courses stream, Arts , sociology, history, Engineering and management gets into Employment.
Which is not a case in any Economy since Every economy has its key sectors depending on resource availability of country, then geo-physical factors, other environmental factors.
Like China is base to manufacturing because of low labour rate.
India did well in BPO because of english skills.
Ireland has huge potential for data centres between Europe and USA so also has for milk exports.
So there are 200 skills but 100 are more important for employment. I am taking a very large figure though actual will be small. Let say 1/2 chances.
So there is  1/2* 12= 6% of all adult population.

Now % of Adult employable population not retired. Let say 50%.
So Actual is 6% * 1/2 = 3% Employable population by University System.
Note: There may be difference in probability I have assumed from country to country
So real percentage my be 3% or 6% but it would be nearby % only.
In  DEVELOPED world Calculations are little Different SO FIGURE WOULD DIFFERENT

Why Diversity important from sociology, management to healthcare

Diversity in Management: Brings differentiation in product offering.
Diversity in Social Science: Brings Stability and Wholesome view of social paradigm hence sustainability in long term.
Diversity in healthcare: Brings new comprehensive approach towards solving health issues like from pathology, physiology , to use other speciality and engineering speciality now like we see data science usage.
Diversity in Technology: In Tech domain diversity is more important than anything else like you see What brings disruptive innovations ? its complete new technology from ground up. First thing is cleaning slate of old technology with learning outcomes from old yet start fresh with new approach. Can diversity bring that ? you can answer urself.
Diversity Business process thinking implementation : Diversity approach can bring BPR Business process Re-engineering.

Telecom Technology Stack – Part 2 Strategy ( Oracle Stack + CRM for ARPU)

Part 1 read:
The Enhanced Telecom Operation Map in short e-TOM does gives complete landsacpe of software products used by a Telecom Vendor.
EtomLevel0                                              Level Zero e-TOM software landscape.
More detail : read previous blog
Complementary read:
Two major category its is divided into are Operational support software OSS and BSS Business support software. (Read Last article for more detail)
Oracle has been trying to build a complete stack of OSS and BSS bundled into one product offering by acquiring company like acquisition of Portal in 2006 for billing acquisition of
Covergin : Telecom Service Borker
Oracle Communication Stack                                   Oracle Communication Stack
Watch complete list of acquisitions:
Software Based Communication Stack is also being defined by Open Management Group OMG which maintains specifications for UML, CORBA ( and other IDL . Can read Complete list of Specification maintained by OMG at
In OSS Activation and in BSS mediation,Billing are most important components.
Want to be Profitable focus on CRM Analytics:
Telecom services Company profitability is dependent on:
These days to mantain Good ARPU (Average Revenue per User) , CRM is most critical.
As tailoring of plans and greater understanding of consumer behaviour can be achieved By studying Data of customer inside CRM.
CRM Customer Relationship management Software were first set of ERP module Which Went trough reversal in Approach. While in ERP an ERP analyst feeds data of customer (high probability of data errors) in CRM its self service Automation. CRM provided user itself access to forms were data can be entered.
Do you remember When you take vodaphone card seller tells you do not forgot to enter your details in portal you will get extra top-up free. its same self service automation which generates forms and take data to CRM system.So not only less work on data entry and thus errors , wrong bills sometimes due to that Also Wrong targeted offering by vendors which defeats the purpose itself. So CRM is very crucial.

Changes in CRM ecosystem?
CRM were first set of software to embrace open source with products like SugarCRM based on PHP and LAMP technology. Why?
Reasoning: CRM is one set of ERP module which is required by not only small scale vendor , but also SMB (small and medium sector enterprises) as well Large vendors. Usually unlike other modules like we say SAP financials (it was hard earlier for small vendor not only to purchase but many of its sub module will remain redundant or Such details are not required by SME vendors). So Many applications vendor started adding feature for SME CRM requirements. From this born out SugarCRM completely PHP based.

Siebel dominated CRM market as focused vendor for Only CRM not other  module.
Highly customizable like ERP and integrated with products for data management like informatica, data stage , BI Business Objects or Sieble for reporting.

CRM were first set of software to enter into cloud why?
precisely same reason spelt out above. Also benefits of pay per use is more for small vendor turning its capital Expenditure CAPEX into operating Expenditure OPEX.
For SME also CAPEX to OPEX make more sense rather than blocking money in Expensive software buying , maintenance and implementation.
Cloud based SalesForce CRM was Hot technology in cloud made perfect sense last 3-4 yrs.
To That Extent that one of oracle develop conference did had inaugural address from Salesforce CEO Marc Benioff.
See this News:

The Presence in Every Basket Strategy
But in next 2011 conference since cloud tech was hot this was matter of speculations Whether  Marc Benioff will speak or not? in Oracle Develop. Any how Ellison had investment in both the companies.It was like P&G marketing strategy.
If you are high income group I have soap X for you.
if you are medium income group I have soap Y for you.
if you are low income group I have soap Z for you.
So Every segment was coverded.
Oracle Already present in non-cloud CRM by Oracle CRM and acquisition Oracle peoplesoft CRM, Oracle Siebel CRM had invesment in Cloud CRM Salesforce CRM.
CRM Analytics
CRM data which is most crucial is Churn Analysis will show where customer is moving.
Showing Number of customer moving out of particular plan can help in improving retention in plan or improve plan.You can find which assets are moving by turnover ratios and offer discounts on not moving to monetise assets holding up money circulation.
Market basket analysis will show the Number of baskets in which customer can be grouped use this for targeted plan for each group/basket.Segmenting depends on number of variable related to consumer and market conditions like inflection point. Using analytic we can simulate to test hypothesis, variance, trends, Extrapolate data based on induced conditions, predictive analytics can further refine trends and predict success factors.